Already a major factor in Europe, it looks like diesel engines are finally going to invade the North American automotive landscape.  At least that is what Ward’s Auto is suggesting.

The catalyst is pending US legislation requiring requiring auto makers to obtain 54.5 mpg (4.3 L/100 km) from their vehicle fleets by 2025.  One of the fastest ways to achieve this is to include diesel engine options in cars.

…the fact European auto makers selling diesels in the U.S. have seen unexpected demand fueled by consumer concerns for great mileage and travel range between fill-ups has prompted other car manufacturers to offer diesels in the U.S. as well.

Unlike current electrical vehicles (EVs), improvements in diesel engine technology offers the prospect of high fuel efficiency and great range while reducing CO2 emissions (although not to zero).

North Americans will be introduced to the Mazda 6 diesel planned for 2012 and a diesel Chevrolet Cruze slated for 2013.

Jeff Breneman, executive director of the U.S. Coalition for Advanced Diesel Cars, says:

“The fact that Chevy will offer a diesel Cruze in 2013 is huge. The gas-powered Cruze will get 40 mpg (5.9 L/100 km), so the diesel is expected to get 50 mpg-plus (4.7 L/100 km), and that will make it a game-changer.

“Ford, Toyota or Honda haven’t got a diesel for the U.S. yet, but get ready for 2013-2014. That’s when we’re going to see a lot more diesels.”

Another factor driving diesel growth in the US is that emissions regulations there are now similar to Europe making it easier for European auto makers to supply the US market with diesel vehicles.  Moreover, 1/2 of all service stations in the US sell diesel and this number is expected to grow, making it easier for Americans to make the switch to a diesel car.

See also this post at edmund’s AutoObserver: Will GM’s Diesel Cruze Usher In New Wave?


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